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Banana, Airport, Antelope. That could well be the very place where you are viewing this story. What3words is a fast growing UK start-up that’s assigning every 3m x 3m square in the world with, well, just three words. And that’s a lot of squares.

Clare Jones is the CCO of what3words. She told us how it work, how it can be used in the mobility sector and how the company is busy turning a good idea into a great commercial opportunity.


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