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“This day marks the start of a new era.” With those words, Oliver Blume, Chairman of the Executive Board of Porsche AG, opened the world premiere of the new all-electric Taycan.
Blume added: “The Taycan links our heritage to the future. It carries forward the success story of our brand – a brand that has fascinated and thrilled people the world over for more than 70 years.”
The four-door sports saloon was launched amidst much fanfare during a live press conference held simultaneously on three continents – North America, China and Europe.
The first models in the new series are the Taycan Turbo S and Taycan Turbo.
“We promised a true Porsche for the age of electromobility – a fascinating sports car that not only excites in terms of its technology and driving dynamics, but also sparks a passion in people all over the world, just like its legendary predecessors have done. Now we are delivering on this promise,” explains Michael Steiner, Member of the Executive Board of Porsche AG – Research and Development.
The Taycan is an all-wheel drive vehicle and it will have an 800-volt architecture, enabling short charging times. Its lithium-ion battery boasts a capacity of around 90 kWh.
The vehicle will also be able to accelerate from 0 to 100 km/h in less than 3.5 seconds.
In terms of the car’s interior, Porsche says that classic design features have been reinterpreted and brought into the digital age. Porsche is offering an entirely leather-free interior for the first time.
Ivo van Hulten, Director Interior Design Style Porsche at Porsche AG. explains: “The Taycan interior combines design elements typical for the brand with a new type of user experience, and impresses with its simple elegance.”
The luxury brand has also teamed up with Apple Music to create the first fully integrated music streaming experience inside the car.
Apple Music subscribers can stream over 50 million songs ad-free and thousands of curated playlists in the Taycan.
Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG. says: “Porsche and Apple Music fit perfectly – we share common values, and the same relentless attitude to user experience, to quality engineering, to design, and to innovation. Together, we bring innovative digital entertainment technologies in our high-performance sports cars, starting with our fully electric Taycan.”
Oliver Schusser, Vice President of Apple Music and International Content, adds: “Since Apple Music launched, we’ve been working to bring our customers the best music experience possible in the car, and Porsche has been on the cutting edge in this space. Porsche builds sports cars at the highest level and today, with the introduction of the Taycan, customers now can choose Apple Music built-in seamlessly to find the perfect soundtrack for every drive.”
The luxury brand says more than 20,000 people around the world have already expressed with serious interest in buying their own Taycan.