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A popular speaker and moderator at automotive events, Matt Jones, chief systems architect at Wind River and the product marketing lead at GENIVI Alliance has been on the leading edge of innovation for automotive technologies from earlier in his career.

He was honoured as ‘Influencer of the Year’ by the TU-Automotive Detroit 2015 awards and named by Automotive News as one of their ‘Rising Stars’. His career traverses through many mobility major trends including fine audio, founding innovation centers, transport, hyperloop travel and multi-vertical software integration.

Jones shares his Vision with Auto Futures

After graduating as an engineer from the University of Birmingham in the UK, Jones designed sound systems for entertainment venues and produced radio shows which lead to engineering vehicle infotainment and audio systems for Jaguar Land Rover. He was instrumental in Jaguar Land Rover being the first to produce 3D surround sound in vehicles as well as working with Bowers Wilkins and Meridian audio. He expanded into connected car and ADAS functions and the creation Jaguar Land Rover Technology Center in Portland, Oregon.

After almost 13 years with Jaguar Land Rover, he then moved into Daimler’s mobility subsidiary Moovel as its Chief Product Officer. Moovel developed integrations of personal, sharing and public transport options. As senior vice president of software engineering at Virgin Hyperloop One, he lead the software and embedded hardware engineering teams to create systems that spanned the vehicle, station, web and consumer devices.

There are great opportunities for Jones at Wind River. The company provides embedded software to many vertical industries with mission critical needs including automotive, aerospace, defense, telecommunications, industrial and medical.

Matt Jones Headshot B

A Common Platform, Common Languages…

Many of the top automotive trends are not standardised which will lead to major issues in the integration of different cars from different manufacturers and “can’t talk to each other easily,” says Jones. He identifies the trends as electrification, connected car (including emergency call, remote diagnostics and prognostics), new forms of ADAS features (expanding into autonomous driving), and ride sharing.

“You need more compute power for the machine learning and artificial intelligence that really underpins the megatrends, allowing them all to grow simultaneously. For all of them to move forward together, it needs a common platform and common languages for it all to work together,” says Jones.

He says the way automotive is now connecting to other verticals is like someone that has iMessage on their iPhone and they want to send a message to an Android device; but it gets pushed back down to SMS and it isn’t the same message, it’s slightly different.

“What we need are common APIs – a common language on how all the different features will work together,” says Jones who believes in open standards.

An example Jones offers of how different verticals could work together is using a 3D camera to detect breathing—which could monitor a driver in a car and then send notifications to emergency responders, as well as monitor a patient in a hospital. It is all dependent on a connected platform, says Jones.


A current automotive trend is to have hardware that could run multiple systems, such as both the infotainment and instrument cluster. With Wind River Helix Virtualization Platform different operating systems can run at the same time. This could be a safety-critical real-time operating system, like Wind River’s VxWorks running alongside Linux or even Android.

Jones and Wind River are working with the GENIVI Alliance, Automotive Grade Linux and vehicle manufacturers to connect to ADAS system design and fill the gap between infotainment and other verticals.

As part of his job at Wind River, Jones travels three weeks out of every four all over the world, listening to different communities. He offsets his carbon footprint by contributing to carbon emissions offset programmes.

“It has been a privilege working in the U.S, the UK and Western Europe, India and also in China. It helps me to understand the common needs and desires of people, from those in poverty all the way up to billionaires in the Bay Area, and to be able to architect software to create what they need.”

“I personally use a lot of technology throughout my life. I hope that we can assist in a platform to help others more readily realise their ideas. From accelerating advancements in smart automobiles, smart TV, smart home and other smart systems. I want to use these future systems,” says Jones.

He hopes to create the next generation of development technologies to make developers “superheroes who can implement cool things faster.”

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