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As many people know, the name Tesla is derived from Nikola Tesla, the Serbian American inventor and engineer. Fresco Motors is also named after an engineer, an American social engineer and futurologist called Jacque Fresco.  

The Norwegian EV start-up – which has only just come out of stealth mode – told Auto Futures that the name also means “fresh, cool and new”.

Even though Norway is streaks ahead of every country in world when it comes to purchasing EVs (the Norwegian Parliament has decided on a national goal that all new cars sold by 2025 should be zero-emission), it does not manufacture its own electric cars. Fresco intends to change that.


It’s revealed the Reverie, which is zero-emissions, electric sedan. Its top speed is 300 km/h and it can accelerate from 0-100 km/h in two seconds. On its website, Fresco also claims the Reverie can be fully charged after just a few hours. 

Other features include wireless charging and a battery that consists of individual modules that are cheaper to replace than traditional electric battery packs.

Fresco says that the Reverie will have a very long range for an EV. On its site it makes the claim: ‘Range anxiety is a symptom people have attained after years of insufficient electric vehicles. We’re here to remove your anxiety once and for all’.  

However, the company wouldn’t comment on how its batteries will extend the Reverie’s range.

Although the Reverie is now available to reserve, the company has not given out many additional details. But it notes that its team is run by managers who have worked at companies such as Byton, BMW, EDAG, Jaguar Land Rover, Aston Martin, Faraday Future, etc.

The company also offered up the following mission statement: “Fresco Motors’ vision is to create improved, simpler and more lavish lives for individuals that want something other than a modest transportation system. Basically, we want to raise the quality of life of individuals with our electric vehicles. Our long-term vision, however, goes beyond cars.”

What exactly that vision ‘beyond cars’ is, we’ll just have to wait and see.

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