Global EV company NIO has announced a partnership with the lifestyle brand for gamers, Razer. The first project in this partnership is the NIO ES6 Night Explorer Limited Edition Vehicle which will make its debut at the 2019 ChinaJoy event in Shanghai. Just 88 vehicles will be on offer to potential buyers.
The partners says they will explore integrating Razer Chroma and Hue Lights and THX Spatial Audio with existing automotive technologies, bringing better driving experiences to gamers through immersive ambient lighting effects and enhanced in-vehicle audio.
In a press release, they say: ‘NIO and Razer are devoted to creating a car dedicated to the influx of eSports players and enthusiasts’.
The starting price of the NIO ES6 Night Explorer Limited Edition Vehicle is 467,800 yuan.
NIO was founded in November 2014 and has employees working across research and development, design and manufacturing centres in Shanghai, Beijing, San Jose, Munich, London and six other locations.