MG has smashed its new car pre-sales records by securing 1,000 orders in just two weeks for its first electric car, the MG ZS EV.
The first 1,000 retail customers were able to benefit from the £21,495 launch price after MG matched the government’s £3,500 plug-in car grant with a £3,500 MG Grant of its own. Early customers also received a complimentary home charging unit, which has further driven down the overall price of EV ownership.
Positioned as the first affordable, family-friendly electric car, the ZS EV has a range of 163 miles, MG Pilot driver assistance technology, room for five and a full-sized boot.
Capable of producing 300,000 EV batteries per year, MG’s own battery factory is ready to quickly fulfil demand, with the first customers taking delivery of their electric MGs in September 2019.
Daniel Gregorious, Head of Sales & Marketing at MG Motor UK; said: “We know that the canny British public can tell a bargain when they see one, but we’ve been blown away by the number of people who’ve moved quickly to secure an electric MG ZS at the launch price of £21,495. By extending our offer to match the government grant for the next 1,000 retail customers, we’re delighted to be able to maintain this offer, even if it’s just for a few more days. To anyone who’s been thinking about ordering a ZS EV, I suggest they do it now!”