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SEAT has revealed that the new software development centre will be called SEAT:CODE (Centre of Digital Excellence). The VW brand says SEAT:CODE will work to boost the company’s digital transformation and increase efficiency. The lab’s other aim is to strengthen new business models centred on new concepts of vehicle mobility, connectivity and digitalisation.

SEAT President Luca de Meo says: “If we want to transform from a car producer into a mobility company and we want to engage in the so called industry 4.0, we have to make of software a core competence. The new SEAT:CODE will give a boost to this new scenario where we must be resolute and add value for our customers.”

He adds: “The new centre will be located in Barcelona, fulfilling our dream of making the city one of the global hotspots of digitalisation.”

The company also announced the creation of its new IT structure, led by Sebastian Grams SEAT’s new CIO. 

Grams says: “The SEAT:CODE confirms the company’s commitment to becoming a benchmark of vehicle digitalisation and of developing new mobility solutions. Moreover, this new centre will enable us to enhance synergies within the company with other teams, such as XMOBA, which are dedicated to developing and implementing new mobility concepts.”

The new SEAT:CODE will be led by SEAT’s CTO Carlos Buenosvinos.

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