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Following months of top-secret development and testing, Ford has unveiled the first ever pickup truck emoji.

In 2018, Ford submitted a proposal to the Unicode Consortium – the organization that reviews and approves proposals for new emoji – to add a truck to emoji keyboards everywhere. Now, the pickup truck emoji has been short-listed as a candidate for inclusion in a future version of Unicode.

If the pickup truck emoji is approved in early 2020, Ford says the design will be customised for all mobile platforms. 

Joe Hinrichs, Ford’s President Automotive, says: “When customers started demanding a truck emoji, we knew we had to help make it happen.” 

He adds: “Given the popularity of Ford trucks globally, there’s no one better than Ford to help bring an all-new pickup truck emoji to hard-working texters around the globe.”

Craig Metros, Ford North America Design Director, adds: “Our team spent a lot of time digging through message boards, texting influencers and watching social media feeds to really understand our customers’ needs.”

He adds: “People want a truck emoji that’s fresh, stylish, carries their ideas, and ‘tows’ the line on what a truck means. The end result is a modern icon that should give all truck fans a smiley face emoji.”

Ford has more than 100 years of truck heritage. 

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