Lotus has chosen the Goodwood Festival of Speed to reveal the name of its new all-electric hypercar, and is calling on fans to visit its stand for an exclusive glimpse.
Due to start production in 2020, the world’s first British EV hypercar will be called the Lotus EVIJA. It marks the start of an exciting new chapter in the history of the iconic British sports car brand. As the first major Lotus model launch under the stewardship of Geely – the world’s fastest growing automotive group – its significance cannot be overstated.
Pronounced ‘ev-eye-a’ it means ‘the first in existence’ or ‘the living one’. It is highly appropriate; Lotus has an unquestionable reputation for its pioneering approach in both automotive and motorsport. The Evija – as the first all-electric hypercar from a British car maker – continues that story of innovation.
Lotus Cars CEO Phil Popham said: “Evija is the perfect name for our new car because it’s the first hypercar from Lotus, our first electric offering and is the first new model under the stewardship of Geely. The Evija is a Lotus like no other, yet a true Lotus in every sense. It will re-establish our brand on the global automotive stage and pave the way for further visionary models.”