Reading Time: 4 minutes

Henrik Fisker has been called one of the nine greatest car designers of all time. The same talented visionary who designed icons for BMW and Aston Martin is planning to reshape cars of the future while helping to save the earth. This automotive design dynamo is in stealth mode to bring an affordable sustainable green electric SUV to market. Fisker reveals to Auto Futures some unique features of the design and talks about his mission to clean up our beautiful planet.

“We’re in the middle of the build of our affordable electric SUV,” he says, aiming to reveal a production model by the end of the year. The American-Danish is reinventing “what an SUV can be.” He says that the SUV is expected to cost less than $40,000 and will have interesting features, enhanced usability and be fun to drive.

“We’re going to create a new vehicle on the road that will be incredibly sustainable using recycled and vegan materials. The vehicle will be as sustainable and as green as possible,” says Fisker. “If we can use recycled plastic we will. We are participating in cleaning up our beautiful planet!”


The SUV will be compact but have lots of space. Driving will be sporty and comfortable. He describes the SUV as muscular as well as sleek, simple and elegant with a heart of luxury. He also says it’s going to have unique features that no one has seen before for usability and fun. The battery range should be around 300 miles (482.8 km) however, the exact distance will not be known until testing.

Fisker is also looking into future uses of the batteries when they are no longer usable in the vehicles. He is working on finding a recycler for uses such as storing power, possibly in Africa. Meanwhile, the solid-state batteries that he announced in 2017 for the luxury Fisker eMotion are still in development.

Last year, Fisker Inc announced an investment from Caterpillar Venture Capital Inc., a wholly owned subsidiary of Caterpillar Inc, manufacturer of construction and mining equipment, engines, and turbines. The Caterpillar partnership and investment offers great potential and opportunities, says Fisker.

When designing a vehicle it is also important to know where you get your raw materials says Fisker, who is serving on the board of directors of pure-play cobalt North American mining company, First Cobalt. Batteries in the future will need cobalt. There is a potential opportunity in mining to get the raw material in a sustainable way. Mining is a changing industry and it’s modern and can be done with electrical equipment very clean and then you don’t have to worry about the impact on the planet.


Most of his time, Fisker is working on finalizing the manufacturing of the SUV and expects to manufacture a hundred thousand SUVs a year and is currently working on the logistics.

No factory site for the SUV has been announced yet, but they are finalizing the details for some existing buildings for advanced modular manufacturing that will be in the United States.

“If you think about it, the car is an example of the best of civilization representing freedom, mobility and the ability to go to work. It is also responsible for a vast amount of problems in civilization which include pollution,” says Fisker who wants to correct the problems caused by vehicles.

“At the end of the day, it’s the customer who has to decide what vehicle to buy. Customers want cars that aren’t boring. They want something really good and exciting and sustainable,” says Fisker.

How does Fisker do it? He eats healthy, he works out and he gets at least five hours of sleep a night while working seven days a week.

“I love what I do,” says Fisker “I can work anywhere. I’ll sketch a car design on a napkin or a piece of paper or an iPad.”


Growing up in Denmark, Fisker admired the Ferrari 275 GTB and the Jaguar E-Type. However, he says that electric vehicles allow for a huge disruption and sees the old way of designing cars as less and less appealing because the proportions have changed.

“With an electric car you have more room and you don’t have to have a tall or long bonnet for the engine,” says Fisker. “You’re going to be surprised how much you can see out of the SUV. It’s going to be really cool. We’re going to have a unique solution to place long objects in it.”

Last week on Twitter, Fisker revealed a rendering of the SUV with a super fast aero roof with D-Pillar signal indicator lights for extra safety when changing lanes. Another Tweet hints at a new radical feature. This weekend, Fisker was on the beach picking up plastic and garbage, just one of the many things he’s doing to clean up the planet.

Leave a Comment