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The French ride-hailing service, Kapten, has expanded into London. The Daimler and BMW-backed firm first launched in France in 2012 and its services are now available in Portugal and Switzerland.

Kaptan launched in London with a with a new ad campaign that takes a swipe at US rival Uber.

Mariusz Zabrocki, London General Manager of Kapten, says: “There has been one dominant, over-confident ride-hailing player in London and it’s time to shake things up. We believe London’s private-hire drivers, commuters and residents deserve better.”

He adds: “Kapten’s mission in London is to provide safe, reliable, hassle-free, affordable travel for everyone.”

The company says it works with more than 22, 000 partner drivers and serves 2 million passengers. It was acquired by Daimler AG in January 2018.

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