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Closely following in the footsteps of other global carmakers such as Porsche, Mercedes-Benz, Audi and Volvo, British marque Jaguar Land Rover (JLR) has announced that it will soon launch its electric offerings in India. The electrified British brand, owned by Indian auto giant Tata Motors, will look to flourish in the region with products such as the Global Car of The Year winner, the Jaguar I-PACE.

Rohit Suri, President & Managing Director, Jaguar Land Rover India Ltd says that this is a new chapter for JLR, which will now follow a green philosophy.

“JLR’s focus is to commit itself to a more sustainable future and our engineers have developed just the right products to lead us on this path,” he says.

“The introduction of electrified vehicles in JLR India’s portfolio is in line with the government’s thrust towards electric vehicles. The company is encouraged by the introduction of FAME-II by the Government of India and its focus on the expansion of the charging infrastructure in the country. This is bound to help with faster adoption of all kinds of Electric Vehicles in due course.”

The move is in line with the carmaker’s global commitment to introduce electrified options throughout its product portfolio by 2020. Starting from 2019, JLR’s entire electric offering, from hybrid vehicles to battery electric vehicles (BEV), will be made available to the Indian market over the course of the next few years. This is a significant EV push from the evolving brand.

As early as the end of 2019, JLR will introduce its first Hybrid Vehicles from Land Rover, which will be followed with its first Battery Electric Vehicle, the Jaguar I-PACE, in the latter half of 2020.

JLR is among the many luxury carmakers who are all set to debut their electric range in India, as the auto industry in the region hots up due to the emergence of electrification. While Mercedes-Benz India is still doing feasibility studies as to whether they should bring their electric range in the country, Audi and Porsche have already announced that they will be bringing the e-tron and the Taycan in the country by 2020. The race is on.

Volvo, on the other hand, has jumped into the scene after being in the fringes of the Indian luxury auto market for long enough and made its intentions of leading the EV race in India quite clear. Not only is it all set to launch the first plug-in hybrid vehicle later this year, it is also assembling the vehicle locally in India and is on-course with production.

The Swedish carmaker also plans to launch a well-defined range of plug-in hybrids and battery-operated electric vehicles in India by 2021.

Charles Frump, Managing Director, Volvo Cars India, said: “We have been moving to get simpler rather than giving more choice. A few clear and simpler choices, instead of 50 options, will be effective. Too many variants also lead to trust issues.”

With a number of global automakers preparing for the e-revolution in India, it will be extremely interesting to see which brands flourish and which miss out. In this rapidly developing and competitive market, you don’t want to get left behind.

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