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New mobility startup Tomorrow’s Journey has announced details of the strategic partnership it has formed in order to deliver a groundbreaking trial of the shared neutral fleet concept behind the JRNY platform they have developed.

The platform addresses a fundamental flaw in older mobility modes, underutilisation, which is epitomised by the fact that cars in private ownership are in use less than 5% of the time.

A shared neutral fleet offers a mechanism to spread the benefits of new mobility beyond densely populated urban areas.

One of the world’s leading leasing providers Leaseplan will supply vehicles for the upcoming pilot schemes. Transformation & Strategy Director at Leaseplan Steve Jones said: “The automotive market is undergoing a period of dramatic change, it is vital for Leaseplan that we engage with innovators in this space, and feed the learnings into our core offering as our customer requirements alter.”

The pilot projects being proposed are fully supported by Milton Keynes Council who have made the area a hotbed of new mobility trials, with the recent launch of Lime and Via in the city.

Head of Transport Innovation Brian Matthews said: “We are really happy that Milton Keynes has been chosen to be the location to test this exciting new mobility concept, it’s a testament to the progressive mobility landscape we are fostering here.”

Tomorrow’s Journey CEO Chris Kirby summarised: “We are so pleased to have the support of such great partners to help deliver the first trial of a neutral vehicle fleet anywhere in the world. We believe it’s a vital element in the evolution of mobility services.”

The pilot will be operational in the city in Q2 2019.

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