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Pininfarina has been designing cars since the 1930s. But the Italian company likes to stay ahead of the game. Its CEO Silvio Pietro Angori told Auto Futures that its task is no longer just about designing cars but also about designing experiences.

We interviewed Angori at the Geneva Motor Show, where Pininfarina was showing off the electric supercar the Battista (which it designed in partnership with car manufacturer Pininfarina Automobili).

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