“It’s amazing how much data is out there,” Ford Chairman Bill Ford once said. “The question is, how do we put it in a form that’s usable?”
Every day, millions face mobility challenges in cities all over the world. This is becoming worse each year, as cities bust at the seam with more and more people.
Data is great. It helps to understand where the problems lie, such as congestion, pollution and road accidents. But, what good is it if we can’t use it to create a solution? Ford thinks it has the answer. Following the creation of its Smart Mobility spinoff, including a major HQ in London, Ford spent 2018 recording over one million kilometers’ worth of vehicle data in the capital city.
The company’s vision is to demonstrate the power of vehicle data, showing its potential as an accurate and effective predictive tool with insights that could help cities to mitigate traffic challenges. This allows cities to become smarter through more direct solutions, speeding up the ‘clean-up’ process.
Auto Futures sits down with Ford’s Jonathan Scott, who leads the project. Here’s what he had to say.
Stay tuned for part 2.