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Toyota has established KINTO, a new company to manage and operate its beloved-car subscription service that proposes a new user-car relationship. The new company is jointly funded by Toyota Financial Services and Sumitomo Mitsui Auto Service Company.

As society shifts from conventional car ownership to car usage that can be enjoyed wherever and as much as users would like, there is a growing need for a service that allows customers to freely select the car that they like or want to drive and enjoy it as they like, instead of using a car simply as a means of transportation.

KINTO proposes a new form of vehicle ownership that invites customers to enjoy their relationship with the car of their choice in a fun and easy manner. Specifically, two services will be offered in Japan. “KINTO ONE” allows customers to drive one Toyota-brand vehicle over a three-year period, and “KINTO SELECT” allows customers to drive six models of Lexus-brand vehicles over a three-year period.

KINTO SELECT will be offered from February 6th, and KINTO ONE from March 1st. Both services will be deployed on a trial basis through select Toyota dealers and Lexus dealers in the Tokyo metropolitan area, with nationwide rollout scheduled from summer 2019. The number of vehicle models available as part of the service is slated for expansion from the beginning of autumn.

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