Urgent.ly, which provides a global mobility and roadside assistance platform, has raised $21 million in new Series B funding from BMW i Ventures, Jaguar Land Rover’s InMotion Ventures, and Porsche Ventures.

The technology provides mobility assistance, which can service today’s vehicles as well as fleets of the future that will include electric vehicles, autonomous vehicles, micro-mobility vehicles, drones, robotic delivery and more.

“The old model of roadside assistance must make way for a modern, more digital approach,” said Kasper Sage, Partner, BMW i Ventures. “Urgent.ly will allow OEMs around the world to provide their customers the kind of real-time and connected digital experience they now expect in everything from food delivery to ride-sharing. Urgent.ly enables unparalleled transparency connecting dealerships, OEMs, providers and customers in real time, with actionable data-driven insights to optimize the experience along every step of the way.”

“We fundamentally believe that OEMs need to work more closely together to create the foundations for an improved, technology-enabled customer experience, and fully harness the fantastic entrepreneurial energy that is driving the digital transformation of our industry,” said Sebastian Peck, Managing Director, InMotion Ventures. “For Jaguar Land Rover to invest, alongside other established automotive manufacturers, into a business like Urgent.ly that is making great strides to transform the roadside assistance industry to deliver a better customer experience, is a completely logical step for us.”

“Urgent.ly is an innovative platform solution which impresses with its speed and transparency. It is also internationally scalable. We are convinced that it can help increase customer satisfaction levels in critical situations,” says Kilian Sauerwald, Director Aftersales Region and Market Development at Porsche. “The team at Urgent.ly sets itself apart due to its well founded expertise within the customer and technology business. This is why we chose a strategic investment.”