Southern California-based Karma Automotive and iconic Italian luxury design and engineering house Pininfarina have formed a partnership.
The collaboration will see the two work on luxury EV design and drive the automaker’s business plan to help accelerate future technology and product development.
“Our business and product plan is driven in part by collaborating with like-minded and nimble partners such as Pininfarina whose design expertise will help us accelerate product development, differentiation, and personalised customisation that allows every Karma to be truly special,” said Karma CEO Dr. Lance Zhou. “Karma is united in spirit with Pininfarina through our shared commitment to stunning design, and we are excited about the reaction we anticipate the end result of our partnership will generate”.
“The agreement with Karma represents another important step in the growth strategy of Pininfarina in the North American market, following the opening of our new design centre in Los Angeles,” said Pininfarina CEO Silvio Pietro Angori. “We are happy to support Karma through our expertise into design and creation of luxury, customised vehicles, and into premium brand lifestyle. With Karma we share the same passion for beauty, exclusivity and innovation, always in the name of environmental sustainability. We can’t wait to show the world the first fruit of our joint effort”.