Customers can now get a much closer look at their e-Golf during production. In Volkswagen’s Transparent Factory, located in Dresden, Germany, you can accompany your future vehicle a part of the way along the production line. Under the guidance of factory employees, the customer is able to actively get involved at four stations, such as installing the dash panel in their new vehicle. Other places where the customer can experience the assembly of their vehicle include joining the drive train to the body and installing the front radiator grille. With the new possibility of accompanying production, the VW Transparent Factory in Dresden is expanding its range of services in respect of the electric mobility experience.
Arnd Meyer-Clasen, Head of Sales, says: “The Transparent Factory is the showcase of e-mobility of VW. In addition to test drives, configuration and delivery of the e-Golf, another highlight we now offer is the ability to follow production. With us, not only are customers able to be there during the production of their car, but can also get involved themselves. Electric mobility that you can touch: this experience is unique in the automotive world.”
Although a bit strange, VW’s ‘build-your-own’ experience shows just how much electrification has affected the automotive industry, even within the factory.