Yesterday, after just five years, Ford’s Chariot shuttle service announced that it was permanently shutting down its US business in February due to being no longer sustainable. Chariot’s smaller UK service will end in just two weeks.
When Chariot launched in 2014, it became part of a new sector within the transport industry that capitalised on faster, easier and more accessible rides to the public, powered primarily by people’s phones. Off of its success, Ford acquired the ride-sharing service for $65 million back in 2016, as automakers tried to join the booming mobility service industry following Uber’s success in the ride hailing market.
“Chariot was built on a commitment to help reduce congestion, ease the commute and improve quality of life in cities, and since our start, we have provided our customers with more than 3 million rides,” the company said in a statement. “We are truly grateful to our commuters, enterprise customers and partners for your support over the past five years.”