General Motors is set to electrify its Cadillac brand in order to compete with Tesla and other automakers in the US market getting involved with EVs. Through GM’s next-generation BEV3 platform, this will be the first fully-electric Cadillac GM has made.
GM has already built previous plug-in hybrid models under the Cadillac brand, including the ELR and CT6. However, being twice the price of the Chevrolet Bolt, the ELR wasn’t well-received in the market due to its price tag. This was later reduced, but it wasn’t enough for GM, who removed it from the line up after just two model years. The CT6, which was by no means a bad car, also didn’t sell well and was pulled off the production line at the end of last year.
But GM’s Chevrolet Bolt has sold extremely well since coming into the market, showing that the company can produce great EVs. The Bolt still trails behind the likes of Tesla’s Model S in the US, but the iconic US automaker is determined to lead the mass EV market in the future.