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OK, we give in. We’ve rolled over and now we want a tickle. Ford’s story about the sound-proof kennel is all over the internet. And now…we’re going to do it.

Ford is offering up help for dogs who show signs of fear when they hear fireworks. It has developed a noise-cancelling kennel that uses similar technology to that found in cars and headphones to protect sensitive canine ears and ensure owners do not have to banish their pets away from the rest of the family on New Year’s Eve.

“Many animals find fireworks scary – and compared to people, dogs can hear things that are four times further away, and across a much wider range of frequencies. Preparing in advance of firework displays is the key – and part of that is to identify a place where your pets feel safe and happy,” says Graeme Hall, one of the UK’s most experienced dog trainers.

Ford says the idea was inspired by the noise-cancelling technology that it introduced to the Edge SUV, that helps to ensure quieter journeys for drivers and passengers.

“We wondered how the technologies we use in our cars could be applied to help in other situations. Could dogs enjoy quieter New Year’s Eve celebrations through the application of our Active Noise Control system? We have a few more ideas in progress as to how our everyday lives might benefit from a little Ford know-how,” says Lyn West, Brand Content Manager, Marketing Communications, Ford of Europe.

Just a prototype for now, Ford says the noise-cancelling kennel is the first in a series initiatives that applies automotive know-how to help solve everyday problems.

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