Now we all know that CES stands for Consumer Electronics Show. But increasingly it’s standing for connected, electric and self-driving.
In early January there will be a number of major tech reveals in Las Vegas from the OEMs. For example, Kia Motors will be previewing a range of new technologies developed for what it calls ‘the post-autonomous driving era’. Its R.E.A.D. System can personalize a vehicle cabin space by analyzing a driver’s emotional state in real-time using AI. The technology monitors a driver’s emotional state and tailors the interior environment according to its assessment.
Albert Biermann, President and Head of Research & Development Division of Kia Motors, says: “We have developed R.E.A.D. System to create an interactive future mobility in-cabin space by converging cutting edge vehicle control technology and AI-based emotional intelligence. Consequently, R.E.A.D. System will enable continuous communication between drivers and vehicles through the unspoken language of ‘emotional feeling’, thereby providing an optimized human senses-oriented space for drivers in real-time.”
Meanwhile Audi says it will turn the inside of the car into an amusement park. At its fair booth it will show off a movie theatre experience inside a luxury sedan. The immersive in-car entertainment system allows passengers to enjoy Hollywood blockbusters or content provided by streaming services such as Netflix.
As for Daimler, we already know that the world première of the new Mercedes-Benz CLA will be at CES and it will be unveiling a self-driving concept vehicle called the Vision URBANETIC . And Daimler Trucks says it will have significant news about its strategy for automated driving.
So what else? Well Nissan is promising to ‘See the Invisible’. No we don’t know either. Plus Germany’s Continental will show off a variety of future vehicle technologies based on making life easier for the driver. It says the tech spans different arenas, whether it’s parking or even something as simple as opening a door.
One round-table to watch out for is on Wednesday January 9. The U.S. Secretary of Transportation Elaine L. Chao will speak about the future of drones and self-driving technology and how they will revolutionize transportation. She will be joined on stage by executives from Aurora, Audi and Mobileye.
Oh yes and Auto Futures will be in Las Vegas covering the hot trends and the major announcements.