BYTON is working on cars of the future that act as smart devices. At AutoMobility LA it showed off its M-Byte Concept SUV and the K-Byte Concept sedan. BYTON CEO and co-founder Dr. Carsten Breitfeld spoke about the company’s vision and design concept to a packed audience who applauded the reveal of the new sedan.
“Using the car as a platform, getting content to customers is the business of the future,” says Breitfeld. “BYTON was set up from the beginning as a global brand. We have to have our designer in Germany so that we can compete with German automakers such as BMW. To lead in technology we have to have an office in Silicon Valley and to produce quality value and affordability we have to produce the cars in China.”
“The added value is that we create a BYTON life community and experience,” he adds.
One of the main features of BYTON vehicles is a huge display. It allows user input in various modes, gesture control and voice. The configurable display is called coast-to-coast and shared-experience that is 1.25 meters wide 25 cm high (49-by-10-inches). The large screen is capable of doing video conferences and showing content.
The tablet in the middle of the steering wheel can be converted to an Android tablet to make it easier to do smartphone functions, says Breitfeld.
“Innovation is the core of our business. The K-Byte is a reset of the sedan. It is wide architecturally with a lot of space and you don’t squeeze in your passengers,” says VP of Design, Benoît Jacob, called the father of the K-Byte by Breitfeld.
The K-Byte has high tech design elements built into the vehicle. The Li-Bow sensors are built into the front and rear. LiDAR sensors are built on the sides are called Li-Guards, which deploy from dedicated compartments on the left and right sides of the vehicle below the side mirrors and retract to allow for more room when parking. The Li-Bow and Li-Guards reveal the vehicle status to other road users, pedestrians and bicyclists.
The K-Byte, like the SUV, features high-speed connectivity through multiple modems and flat antennas for a bandwidth of up to 1000 Mbit/s. The K-Byte’s smart surfaces display animated images and a slide glider enables aerodynamic air-gliding over the vehicle. Marketing materials claim that the ‘BYTON K-Byte Concept closes the gap between self-driving and self-realization’.
“BYTON cars will be part of a bigger smart infrastructure working with city planners,” says Breitfeld before he introduced the AI features of BYTON vehicles.
AI will help the car with an intuitive user interface, smart mobility features and autonomous driving. Facial recognition enables the car to identify the driver.
“When the car gains knowledge about you, the experiences for the customer can be the same across the ecosystem of the BYTON account, ” says Breitfeld.
With personalization and individualization, the company can integrate with car sharing or ride-hailing, so for people that don’t want to own cars and there is no need to own a car it will feel like a personalized experience, says Breitfeld.
Both vehicles are electric with CATL batteries. They offer fast DC charging with up 80% in 30 minutes.
Entertainment will be available in autonomous mode to play games. BYTON will not only be selling digital content but also a mobility experience and be able to sell miles to customers.
“You want to have space to feel well and connect. You want to be part of a smart ecosystem,” says Breitfeld.
For autonomous driving, BYTON is partnering with autonomous software companies Aurora and Baidu’s Apollo. The SUV based on the M-Byte Concept will be launched in the Q4 2019 China in 2019 followed in 2020 in the US, then Europe and will meet all safety standards.
Breitfeld concludes that BYTON’s philosophy is not just about better driving but about better living in the future.