Adrian Smith November 8, 2018

Another day, another electric scooter announcement. Ford says it’s buying Spin, a San Francisco-based micro-mobility service provider, with operations in 13 cities and campuses across the U.S. A new service has just begun this in Detroit.

Spin was founded in 2016. It will continue to operate as a standalone business within Ford Smart Mobility.

Writing in a blog, its three co-founders, Euwyn Poon, Derrick Ko and Zaizhuang Cheng, say ‘Our acquisition and backing by Ford is just one step. Over the next few years, we plan to scale quickly across hundreds of U.S. markets, including large metropolises, mid-sized cities and college campuses. Our teams will take a hyper-local approach to complementing existing transit infrastructure, ensuring we are serving the communities and neighborhoods who need micro-mobility the most’.

Sunny Madra, Vice President of Ford X writes ‘Spin adds an exciting new offering to Ford’s mobility portfolio as we try to help our customers get places more easily, more quickly and less expensively. Using a Spin electric scooter costs $1 to rent and 15 cents per minute. Affordability, combined with ease of use and electrified power, also means scooters can help tackle challenges such as traffic congestion, parking availability and pollution’.

Spin’s rivals include Bird and Lime, both of which have attracted investment from major companies. Bird recently announced it’s testing electric scooters in a restricted scheme in London

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