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Motion sickness affects over 70% of people. But nausea whilst on a car journey could soon be radically reduced. That’s according to Jaguar Land Rover which has created an algorithm that generates a ‘wellness score’ for each passenger. JLR says this can be used to automatically personalise a vehicle’s driving to reduce car sickness by up to 60%.

JLR says it has already collected 15,000 miles of motion sickness data.  This will help it work towards minimising the need for steering corrections and therefore the risk of motion sickness while passengers work or relax in an autonomous vehicle.

In a press release, Spencer Salter, Wellness Technology Researcher at Jaguar Land Rover, says: “As we move towards an autonomous future where occupants will have more time to either work, read or relax on longer journeys, it’s important we develop vehicles that can adapt to reduce the effects of motion sickness in a way that’s tailored to each passenger.”

Dr. Steve Iley, Chief Medical Officer at Jaguar Land Rover explains the benefits further: “This cutting-edge research has created a solution that, with its solid scientific foundation, can make travelling enjoyable, regardless of your susceptibility to motion sickness. As a parent of young children, who are most susceptible to car sickness, I am particularly excited by the benefits this research can have in making long journeys comfortable and stress-free for families.”

JLR says the findings of the research are already being implemented into further and will help it create personalised cabin experiences for its customers in future vehicles.


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