Life is a highway. I want to ride it all night long.
What if by singing the classic 90s song you could ride all night long, and for free, in a karaoke powered taxi?
A Finnish ride sharing service is offering passengers the chance to travel without paying any money at a rock festival this Summer. There’s only one catch. The riders must sing. So how does it work? Passengers select a song from a tablet and begin singing to start their journey. The ride sharing service uses a sound meter inside the electric vehicle to measure the noise. If the singing stops so too will the car.
The company behind the promotional stunt is the clean-energy provider Fortum. It’s using a fleet of BMW i3 electric cars as a way of introducing festival goers to the emissions free technology. The Fortum Singalong Shuttle is being used as a way to promote clean energy transport alongside the Ruisrock festival in Finland, Europe’s second oldest rock festival.
“With Singalong Shuttle we want to show people in a joyful way how comfortable and easy it is to drive an electric car,” says Fortum’s Brand Manager Jussi Mälkiä. “The silent electric cars make it possible to enjoy singing without background noise and emissions,” he continues.
Fortum’s Charge & Drive electric car charger network is the largest one in the Nordics with over 2000 charging stations across the area but isn’t the only ride sharing service promoting cleaner energy transport. In London, Uber will ban its drivers from using vehicles other than hybrids or fully electric from 2020 to help reduce illegal levels or air pollution.
Uber’s 40,000 drivers in the capital will be given grants of up to £5,000 to help them switch into a more environmentally friendly vehicle. Around half of them already drive an electric vehicle.