Reading Time: 2 minutes

The new Formula E championship season gets underway in December. The opener is in Ad Diriyah in Saudi Arabia. Racing in the ancient surroundings, all 22 teams will battle it out for the first victory of the season. ABB –  a world leader in electric vehicle charging solutions – is the title sponsor. The bandwagon then moves on to Morocco, Mexico, Hong Kong and China in 2019.

We managed to talked to Nicolas Ziegler, VP and head of Global Brand Management and Communications Operations at ABB about the championship. and why his company is involved with Formula E

“Both are leaders when it comes to the latest technologies for electrification and digitalization and both share the same goals and values ​​in many areas,” says Ziegler. “Together, we want to push the boundaries of what is feasible and enable electro-mobility to pave the way for a sustainable future. This fits optimally our brand promise ‘Let’s write the future. Together’.”

What differentiates Formula E from the clearly more established Formula 1 is the fact that one of its main roles is to serve as an opportunity to test and develop e-mobility-relevant technologies in a highly competitive environment.

“The ABB FIA Formula E Championship provides us with a platform to further strengthen our brand and our positioning as a technology leader and digital champion. For example, in markets where ABB is active but not as well-known as in the US. On the other hand, ABB not only acts as title sponsor of the championship, but also as a promoter and pioneer of electro-mobility.” 

He adds: “ABB’s offerings include technologies and innovations for sustainable power generation, smart energy transfer and distribution in the field of electro-mobility, as well as digitalization in the areas of smart home and smart industries.”

Auto Futures also got to quiz Ziegler about electro mobility and the role the company is playing in its development. 

“For years, we have been at the forefront of renewable energy and grid technology. Since 2011 we have been working with our own and an acquired start-up in the area of ​​charging infrastructure and have installed the largest number of fast charging stations worldwide – 7,000 in more than 60 countries.”

“ At the Hanover Fair in April this year, we launched our Terra HP high-performance charging system commercially, which charges the electric vehicles within only eight minutes for a range of 200 km with an output of up to 350 kW and depending on the vehicle type with a voltage of 400 or 800 Volt.”

The Formula E season begins on December 15th, 2018 in Saudi Arabia.

Leave a Comment